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2839 posts

Marriott launches Series brand in the US

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  • 25 September 2025
🏨 Sep 25, 2025, Marriott announced five property conversions in the U.S. under its new Series by Marriott brand, partnering with Hawkins Way Capital to rebrand Found Hotels in Chicago, Miami, Santa Monica, San Francisco, and San Diego. Marriott aims to provide flexible branding amidst rising construction costs. The brand offers boutique character while benefiting from Marriott Bonvoy. Competitors like Hyatt's Unscripted and Hilton's Curio respond similarly. Future expansion targets urban and secondary U.S. cities.
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Ai-powered cyberattacks put hotel guests at risk

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  • 25 September 2025
💡 Sep 25, 2025, Cybersecurity experts at Kaspersky reveal that RevengeHotels, active since 2015, have launched AI-enhanced phishing attacks on hotels between June and August 2025. The attacks target hotel staff with realistic-looking emails, installing malware like VenomRAT to access sensitive guest information. Previously focused on Brazil, the threat now extends to Africa, including South Africa, Kenya, and Nigeria. Hotels face significant risks, including guest trust loss, regulatory fines, and operational disruptions. Kaspersky advises staff training, enhanced email security, and deploying advanced security tools.
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Ai-powered cyberattacks put hotel guests at risk

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  • 25 September 2025
📴 Cybersecurity experts at Kaspersky alert hoteliers: between June and August 2025, RevengeHotels targeted hotels using AI-enhanced phishing. Primarily attacking staff through realistic emails, they deploy malware like VenomRAT, compromising guest data. Previously centered in Brazil, the threat now extends to Africa, targeting South Africa, Kenya, and Nigeria. AI complicates detection, escalating risks of data theft and operational disruption. Kaspersky advises staff training, system hardening, and advanced security measures to combat these evolving threats.
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AI-powered augmentations reshaping travel

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  • 25 September 2025
🚀 Sep 25, 2025, wearable robotics and real-time translation redefine travel. Exoskeletons from firms like Hypershell and Arc’teryx's powered trousers enhance mobility. AI-enabled earbuds offer seamless translation, easing language barriers. AI systems dynamically curate personalized itineraries, challenging traditional travel guides. The integration of robotic and AI tech blurs human-machine boundaries, prompting travel brands to adapt to augmented traveler needs with compatible hardware, AI integration, and new service models. Read more at Globetrender.
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AI-powered augmentations reshaping travel

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  • 25 September 2025
🚀 Sep 25, 2025, a new era of travel emerges with exoskeletons and translation tech. Companies like Hypershell and Arc’teryx introduce robotic wearables, enhancing mobility. AI-enabled earbuds facilitate real-time translation, eliminating language barriers. Travel brands face challenges as AI systems offer personalized itineraries, blurring lines between human and machine. The travel industry must adapt to demands for hardware and AI integration to cater to these augmented travellers. Explore more at [Globetrender](https://globetrender.com/2025/09/24/exoskeletons-translation-earbuds-ai-powered-travel/).
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China’s outbound travel returns with AI in the driver’s seat

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  • 24 September 2025
💻 Sep 24, 2025, Chinese outbound travel rebounds to pre-pandemic levels, with AI and social media reshaping travel plans. More than 60% use AI for planning or booking, while 86% follow travel influencers but mainly for tips, not direct bookings. Over 50% of trips this October are independent. Gen Z travelers, 71% of whom avoid group tours, lead the trend. October Golden Week bookings rise by 130% year-over-year, with Asia and Europe as top destinations. Visa-free policies enhance last-minute travel.
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Booking.com faces mounting criticism over poor customer service

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  • 24 September 2025
💸 Consumer trust in Booking.com is declining. By September 24, 2025, issues include misleading reviews, poor customer service, refund delays, and host misconduct. Fraud reports surged with over 530 cases between mid-2023 and late-2024, costing £370,000. Negative reviews are hidden, refunds are delayed, and unprotected deposits are common. Consumers are advised to book directly with hotels or B&Bs and verify reviews across multiple sites.
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Summer RevPar slump signals rocky outlook for hotels

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  • 24 September 2025
🏨 U.S. hotels experienced a RevPAR decline of 1% in August 2025 following a 1.1% drop in July, with ongoing declines in September. Occupancy fell by 1.3%, counteracting a 0.3% increase in ADR. Major chains like Wyndham and Choice faced RevPAR decreases, while Marriott stayed flat. Las Vegas giants MGM and Caesars saw revenue drops of 4% and 3.7%, respectively. The full-year RevPAR is projected to decrease by 0.1%, with occupancy falling from 63% to 62.5%.
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Google’s agentic AI takes aim at hospitality

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  • 24 September 2025
💻 Sep 24, 2025 — Google envisions a future in travel with "agentic AI" that acts beyond searches, planning trips, and bookings. This AI will coordinate itineraries and personalize services by analyzing factors like past behaviors and weather. Integrating with systems like CRS and PMS, Google's AI aims to connect with hotel systems for seamless experiences. Hotels with structured data and APIs stand to benefit most from this transformation in hospitality.
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Sabre’s agentic AI takes on travel hassles hotel guests hate most

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  • 24 September 2025
💻 Sep 24, 2025: Sabre introduces agentic AI solutions to streamline hotel operations and enhance guest experiences. The APIs automate tasks such as late check-in confirmations and flight rebooking updates. Leveraging Sabre IQ and 50+ petabytes of data, the system offers personalized upsells and efficient operations. Integrated into SabreMosaic, hotels can adopt AI-driven workflows seamlessly, boosting revenue and reducing servicing costs while aligning with evolving traveler expectations.
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