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Automatic

2032 posts

CIO Summit EMEA to Gather Hospitality Leaders for Strategic Technology Conversations, From HFTP and Hospitality Upgrade

📅 January 2026, W Amsterdam: The CIO Summit EMEA invites senior hospitality tech leaders from Europe, the Middle East, and Africa. The program includes a keynote by Matthew Syed on high-performance culture, coordinated by 14IP. The agenda covers AI adaptation, sustainability technology, and EMEA’s tech future. Networking events include a Circuit Zandvoort racing day and an Amsterdam canal cruise. Space is limited. HFTP, founded in 1952, supports hospitality finance and tech globally.
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AHLA Releases 2026 State Of The Industry Report

🏨 In 2026, AHLA projects hotel guest spending to reach $805 billion, a 1.7% rise from 2025. Hotels paid nearly $128 billion in wages in 2025, projected to hit $131 billion in 2026. Tax revenue from hotels is expected to reach $87 billion in 2026, up from $85.1 billion in 2025. The hotel workforce will expand by over 30,000 jobs in 2026. AHLA emphasizes a supportive environment to convert resilience into growth amidst cost pressures and workforce challenges.
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  • 4 min

Luxury Resort Marketing’s Most Expensive Miscalculation

🏨 Luxury resorts face rising acquisition costs and diminishing control over demand due to reliance on intermediaries like OTAs, Google Ads, and paid social, which intercept rather than create demand. This increases booking costs over time. Despite sophisticated marketing, the failure to control pre-marketing access results in compounded losses, mistaking channel performance for strategic control. Effective demand control involves reaching guests directly and shaping decisions before booking, reducing dependence on non-owned channels.
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  • 5 min

More time for guests: the impact of seamless technology at Sunborn London

🏠 Sunborn London, the UK's only luxury yacht hotel moored at Royal Victoria Dock, partnered with Shiji for a tech overhaul. Check-in time dropped by over 80%, taking just 1 minute. F&B service improved, boosting revenue by ~20%. Housekeeping efficiency increased by 80%, with room turnaround now 10 minutes. The integrated system enhanced staff productivity and guest experience, seamlessly connecting departments, and ensuring secure, efficient transactions. This modern upgrade fosters personalized service in a unique floating hotel setting.
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Sonesta Adds Four MOD Collection by Sonesta Hotels with Exploria Resorts

🏨 Sonesta announced the affiliation of four MOD Collection properties: Pocono Mountain Villas, New Smyrna Waves, Grand Seas, and Summer Bay, adding 1,564 keys. Launched in June 2023, MOD Collection has nine hotels in North America. Sonesta, the 8th largest U.S. hotel company, owns approximately 1,100 properties with 100,000 rooms across 13 brands. Guests can earn and redeem points via Sonesta Travel Pass.
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  • 3 min

L’Aventure: Paris Enters a New Chapter of Nightlife and Hospitality

📍 Beaumarly Group founders Gilbert and Thierry Costes will inaugurate L'Aventure on February 9, 2026, in Paris’s 16th arrondissement near the Arc de Triomphe. The venue includes a restaurant, club, and five-star hotel. The restaurant operates from 12:00 p.m. to 11:00 p.m., hosting up to 200 guests. The club fits 150 guests, featuring DJs like Honey Dijon. Hotel L'Aventure will open the same date, with 15 rooms designed by Vincent Darré, expanding Beaumarly's luxury hospitality.
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  • 3 min

Ian Schrager Company And Highgate Join Forces And Enter Into A New Partnership To Expand The PUBLIC Brand Globally

🏨 Ian Schrager, a hotel visionary, partnered with Highgate to expand PUBLIC hotels globally. Highgate manages over 80,000 hotel keys across North America, the Caribbean, Latin America, and Europe. This joint venture aims to preserve Schrager’s unique brand, providing sophisticated design and experiences at accessible prices. PUBLIC West Hollywood opens in spring with private screening rooms in guestrooms. Schrager emphasizes new, democratic luxury, focusing on experiences over price. Schrager and Highgate’s partnership signifies a blend of creative vision and operational expertise.
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  • 3 min

Aubamar Palma Resort 5* To Open Its Doors In March 2026

🏖️ Opening on 12th March 2026, Aubamar Palma Resort in Playa de Palma, Mallorca, features 495 rooms, ten pools, and two gyms. Located 300 meters from the beach, five minutes from the airport, and ten minutes from Palma's historic center, it blends luxury, leisure, and business facilities. Guests can enjoy Mediterranean dining across three venues, the highest rooftop bar in Playa de Palma, and state-of-the-art convention spaces, transforming the hospitality scene.
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