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Automatic

2023 posts
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  • 2 min

Is your hotel’s most-forgotten amenity actually your best branding tool?

📝 GCSTIMES, a pioneer in sustainable development since 2011, operates five centers in China, US, UAE, France, and Australia, with 14 subsidiaries globally. Serving over 140 countries and supporting 100,000+ hospitality groups, they focus on sustainable solutions, including eco-friendly products like wheat straw–based pens. Their brand portfolio includes GCS, AUROkeys, Xenyra, and Glint Spot, which provide sustainable smart cards and cultural gifts, promoting a thoughtful guest experience bridging work and rest.
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  • 3 min

Accrual Accounting for Hotels: How Fairmas Improves Financial Performance

📈 Fairmas, established in 2003, aids over 5,500 hotels globally with accrual accounting through software for financial planning and analysis. Accrual accounting captures revenues and expenses when incurred, not paid, providing a truer performance view. Challenges include managing multiple departments, delayed invoices, and manual adjustments. Fairmas simplifies accrual management, supports precise profit-and-loss analysis, and enhances decision-making through integrated financial insights, ensuring reliable, transparent reporting across hotel portfolios.
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  • 6 min

The Atlas Opens as Boston’s First-of-Its-Kind Lifestyle Destination and Social Hub

🌎 The Atlas Hotel, a boutique lifestyle destination, opens in Boston's Allston neighborhood at Harvard's Enterprise Research Campus. Designed by Marlon Blackwell Architects and INC Architecture & Design, it features 246 guest rooms, including 12 suites. Amenities include a living room lobby, meeting spaces, and a fitness center. Dining highlights are Ama restaurant and the upcoming Foxglove Terrace rooftop bar. The hotel emphasizes sustainability with LEED Gold and Fitwel certifications. Foxglove Terrace and The COOP retail debut in spring 2026.
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  • 2 min

#hotels #virtualtours #sales #marketing | Alan Newton

💻 78% of hotel chains have implemented AI, but outstanding loyalty growth doesn't always mean more automation. Successful hotels blend digital and human interactions, using virtual tours to enhance guest understanding before visits. This strategy results in higher booking conversion, reduced cancellations, improved satisfaction, and increased revenue. Virtual tours pre-qualify prospects, enabling staff to focus on memorable experiences rather than mismatched expectations, enhancing overall loyalty.
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  • 3 min

Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences

🗺 Travelers in 2026 are prioritizing experiences: pet-friendly bookings surged 260% and extreme adventures by 79%. "Sweat Jetting" boosts marathon tourism, with Chicago Marathon seeing a 300% rise. Family trips are increasingly child-led, with heritage tours and cooking classes up 40% and 47%, respectively. Nightlife evolves with DJ sets on water (+29%) and listening bars (+64%). The Trendcast report analyzed data from 2024-2025, predicting evolving travel behaviors.
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