Google’s hidden gems in travel search
📈 Aug 21, 2025, Google’s AI-driven search reshapes travel visibility. Smaller sites with “Hidden Gems” gain more exposure, but big brands still dominate. Authentic content from forums, blogs, and niche sites is highlighted alongside large brands. While big travel domains show up more often, smaller brands can gain traction with genuine insights. Consistent presence and clear editorial voice are crucial for challengers to build credibility and authority.
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