Automatic - 10 Minutes News for Hoteliers - Page 148

2 min

#hotels #virtualtours #sales #marketing | Alan Newton

💻 78% of hotel chains have implemented AI, but outstanding loyalty growth doesn't always mean more automation. Successful hotels blend digital and human interactions, using virtual tours to enhance guest understanding before visits. This strategy results in higher booking conversion, reduced cancellations, improved satisfaction, and increased revenue. Virtual tours pre-qualify prospects, enabling staff to focus on memorable experiences rather than mismatched expectations, enhancing overall loyalty.

3 min

Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences

🗺 Travelers in 2026 are prioritizing experiences: pet-friendly bookings surged 260% and extreme adventures by 79%. "Sweat Jetting" boosts marathon tourism, with Chicago Marathon seeing a 300% rise. Family trips are increasingly child-led, with heritage tours and cooking classes up 40% and 47%, respectively. Nightlife evolves with DJ sets on water (+29%) and listening bars (+64%). The Trendcast report analyzed data from 2024-2025, predicting evolving travel behaviors.

3 min

KG Hotel, a Remote Design Outpost on the Faroe Islands, to Open in the Spring of 2026

🏖️ In May 2026, KG Hotel will open in Klaksvík, Faroe Islands, adding to Nordic Hotels & Resorts' portfolio. Located in the city's fjord, it features 83 rooms, Alda Spa, and a restaurant named Sand. Klaksvík, with a population of over 5,000, is known for its fishing industry and serves as a hub for exploring the rugged landscapes of the Faroe Islands. Established in 1938, the town has a rich history rooted in the Viking Age.

3 min

Case Study: Hotel Opening Purchasing & Installation

🏨 A high-end dual-property hotel project in California faced delays due to missing FF&E components as the opening date neared. Despite construction progress, FF&E status was unclear. A project management team and procurement firm were involved, but lacked coordination on key dates. FF&E Consultants intervened, conducted assessments, coordinated installations, and facilitated temporary solutions. Both properties passed inspections and opened on time, thanks to a coordinated recovery plan that preserved the owner's investment.

2 min

Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production

💰 A Google Display Network campaign was launched for a 5-star luxury hotel in Chicago, targeting travelers and business professionals. It significantly exceeded key performance indicators, achieving 4x the projected traffic and 3x the targeted revenue of $50,000, reaching over $150,000. The campaign's Return on Ad Spend (ROAS) was 12.5:1, demonstrating exceptional financial success and visibility for the hotel’s breakfast offer. The campaign used precise audience targeting, aligning with luxury travel and dining interests.

Travalyst initiative to drive industry-wide clarity on sustainability certifications ahead of the EU Empowering Consumers for the Green Transition Directive (ECGT)

🌎 Travalyst, led by Prince Harry, launches its second certification initiative, aiding compliance with the EU’s Empowering Consumers for the Green Transition Directive, effective September 2026. By collaborating with stakeholders, they aim to unify global sustainability standards for accommodations. The initial initiative started in spring 2024, and the current update provides an open-access list for transparency in the industry. Key dates include a learning session on February 11, 2026.

4 min

2026 is the year of the brand evolution

📱 In 2025, a major shift in hospitality emerged with AI-driven booking channels changing consumer behavior. Large language models (LLMs) reshaped hotel discovery and choice, demanding more comprehensive brand storytelling. Traditional web searches have evolved to longer, more detailed queries, making older optimization models obsolete. By mid-2025, Online Travel Agencies gained influence as AI narrators, challenging hotel brand ownership. Cendyn, with over 35,000 clients in 150+ countries, drives $20 billion in hotel revenue annually.

3 min

The Customer Service Department Isn’t Broken – The System Is

📡 Shep Hyken highlights common customer service issues, emphasizing that the problem often lies in systems, not personnel. Key issues include hard-to-find contact information, reliance on AI without human agents, lack of self-service options, ineffective self-service, long hold times without call-back options, unreturned messages, and poorly trained representatives. Companies should brainstorm solutions to address these system failures and enhance customer experiences.

7 min

2025 Guest Experience: How Hotels Are Winning Satisfaction in a Year of Record Demand

🏨 2026 Guest Experience Benchmark shows hotels thriving under pressure. In 2025, the global Guest Review Index reached 86.7%, a 0.5% increase from 2024. Review volume grew by 2.1%. Luxury hotels struggled, with a global GRI of 90.4%. The Middle East saw a 0.8-point GRI rise, while North America faced luxury stagnation. Google became the top review platform, surpassing TripAdvisor in mentions. Asia led globally, with exceptional GRI performance across star categories.

6 min

Mastering mobile ordering: 10 best practices to drive ancillary revenue and free up staff time

💸 Hotels seeking to boost ancillary revenue should focus on mobile ordering for F&B services, as it offers significant potential. Deployment of QR codes, covering guest touchpoints, can capture orders 24/7. IRIS, a leader in digital F&B platforms, reports hotels using mobile ordering technology can boost revenues by 20%. The strategy includes upselling, multi-lingual support, and creative marketing. Since 2010, thousands of hotels globally have utilized IRIS technology to enhance guest experiences and streamline operations.

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