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Automatic

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  • 5 min

ITB Berlin Survey Reveals Where LGBTQ+ Travellers Feel Safest

How safe do LGBTQ+ people feel when travelling? Where is social acceptance most noticeable? For the first time, together with Diversity Tourism and A3M Global Monitoring, ITB Berlin has conducted a survey among queer travellers. While Canada and Spain are consistently perceived as safe, social acceptance in Germany remains rather cautious, despite equal legal rights. The USA on the other hand reflects a deep divide – where regional differences are evident. A3M has now published its latest LGBTQ+ Risk Map 2025 documenting developments worldwide.
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  • 6 min

Luxury Hotel Experiences

Luxury consumption in China is undergoing a remarkable transformation, driven by younger, more dynamic consumers and evolving preferences that go beyond traditional notions of wealth display. This shift is particularly evident in the hospitality sector, where luxury hotels now cater to a deeper desire for sensory and emotional experiences. Despite this growing demand, however, research to date has shed little light on how sensory stimulation shapes luxury hotel experiences or how cultural factors influence consumers’ responses to luxury. Working with a co-author, Professor Kam Hung and Professor Cathy Hsu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) explore the multi-sensory dimensions of luxury consumption. Their findings offer guidance for hoteliers seeking to craft meaningful and memorable experiences for their guests.
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  • 2 min

Paradox? Did you say paradox?

In our world of perpetual motion, paradoxes are no longer surprising. The health crisis once led us to believe there would be a lasting post-Covid impact on the desire to travel. And while that wave may have temporarily receded, it is far too powerful to dissolve into an ocean that suddenly stands still.
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