Automatic - 10 Minutes News for Hoteliers - Page 151

How Expedia and Booking.com now work inside ChatGPT

💻 Oct 8, 2025: OpenAI's ChatGPT now integrates Expedia and Booking.com apps, transforming chat into a live hotel search tool. Travelers can request hotel options using natural language, with real-time pricing and availability shown. Selections are finalized on Expedia or Booking.com. This shift raises visibility for hoteliers but requires enhanced metadata and integration. Though in early stages, this AI-driven booking approach indicates a future shift away from traditional search engines and OTAs.

From SEO to GEO: The new playbook for hotel visibility

Blog Post Excerpt 🏨 Oct 8, 2025: Hotels must adapt to AI trends. 89% of consumers want AI in travel planning, with 24% trusting AI over bloggers. Enter Generative Engine Optimization (GEO). To appear in AI-driven suggestions, hotels need structured, clear content. Key strategies include using structured data markup, ensuring consistency, and optimizing site performance. This shift requires clean data and internal AI experimentation. GEO is essential for future visibility in AI-powered travel searches.

Expedia launches Comet, an AI-powered travel browser

🌐 Oct 8, 2025, Expedia Group and Perplexity unveil Comet, a free AI travel assistant. This tool integrates search, trip planning, and loyalty rewards. Users gain Silver status in Expedia’s OneKey program for using it. Comet offers travel ideas and bookings via natural queries, syncing with Expedia’s AI ecosystem, including a ChatGPT plugin. Currently desktop-only, a mobile version is planned. Expedia joins industry giants like Tripadvisor in embracing AI for seamless travel planning.

2 min

When planes can’t go green, hotels must

🌎 Oct 8, 2025, Europe. Aviation's carbon footprint is rising faster than decarbonization efforts. Governments prioritize economic growth with new airport projects despite climate targets. Sustainable aviation fuel is limited and costly, while hydrogen-powered planes are not yet viable. The ICAO's Corsia system faces credibility issues with carbon credits. Global carbon tax proposals collapsed due to U.S. resistance. Airlines push for growth, and AI-assisted contrail avoidance is being tested. Hotels face increasing sustainability scrutiny as aviation's footprint grows.

4 min

AI is changing guest behavior: adapt before it’s too late

💻 Hotels must adapt to AI-driven guest behavior changes quickly. Guests now demand immediacy, conversational interfaces, and multilingual support. Voice messaging is becoming standard, and personalization, proactivity, and trust are crucial. AI agents can deliver 24/7 service across platforms like WhatsApp, but require accurate information from hoteliers. Websites need to evolve into intelligent assistants. Legacy systems may struggle unless they integrate AI. The shift is rapid; hotels need to act now to remain competitive.

2 min

It was great to be at Skift Global Forum last month in conversation with Dennis Schaal to discuss where Booking Holdings (NASDAQ: BKNG) has come from and where we’re headed. Generative AI is changing… | Glenn Fogel | 16 comments

💻 Last month, Skift Global Forum hosted a discussion between Booking Holdings and Dennis Schaal about the transformative impact of generative AI on travel planning and booking. Early AI implementations have enhanced customer experiences, pushing the “Connected Trip” concept from vision to reality. Booking Holdings aims to optimize supplier relationships, like hotels and car rentals, by leveraging AI for personalized marketing and seamless travel adjustments, aiming to surpass competitors with superior service offerings.

1 min

About Travel Ads | TikTok Ads Manager

✈️ Travel Ads, powered by Smart+, are TikTok's catalog-based solutions for travel advertisers, promoting hotels, flights, and destinations. TikTok supports three travel catalog types: Flights, Hotels, and Destination (beta). Creative formats include Single Video, Catalog Video, and Catalog Carousel. These ads utilize TikTok's travel intent model to target high-intent audiences, enhancing engagement and performance.

4 min

Why travel is doing AI wrong

✈️ Since 2013, Emerging Travel Group, operating RateHawk, Roundtrip, and ZenHotels, connects 330 suppliers, 220,000 properties, 450 airlines, and 20+ transfer suppliers. However, amendability remains a challenge, with few suppliers enabling changes via API. Manual changes can cost up to $30. The travel industry's outdated systems hinder amendments. AI is a promising solution as smart middleware to streamline operations, offering scalable improvements. Companies should leverage AI to improve the travel sector's efficiency.

1 min

The shift away from brands to third-party managers

🏨 Oct 7, 2025, hotel industry: Only 20% of hotels remain under brand management, down from 50% two decades ago. Third-party managers excel in efficiency, especially in hotels with 300–700 rooms. A Palm Springs hotel increased NOI from $19M to $25M post-management switch. Third-party fees are 2-5% higher but boost property value. Brands may offer $40-50M incentives, while third-parties offer $4-5M. High-end hotels remain brand-managed for quality assurance. Investors leverage data to align operator interests.

1 min

ChatGPT opens to third-party apps — and travel brands are first in line

💻 Oct 7, 2025, OpenAI launched an app ecosystem for ChatGPT, integrating third-party apps like Expedia and Booking.com for seamless travel planning. Users can search, plan, and book trips directly in-chat, without extra app downloads. The app ecosystem includes partners like Spotify and Zillow. The platform uses a new Apps SDK and Model Context Protocol. Monetization strategies remain unclear, but features like Instant Checkout suggest future payment options.

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