Inside the complex journey of hotel rates
📊 Oct 2, 2025: A survey by Expedia Group highlights that 98% of hoteliers suffer revenue losses from misused rates in B2B channels. Hotels typically collaborate with 4-6 partners, exposing rates to hundreds of indirect channels. Unauthorized resellers post 48% of rates publicly, leading to an average annual revenue loss of 6%, rising to 7% for large chains. Operational costs reach ~$40,100 annually. Expedia enforces policies to maintain rate integrity as new channels like AI emerge.
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