Marriott completes $355 million acquisition of CitizenM
🏨 Jul 24, 2025: Marriott International finalized its $355 million acquisition of CitizenM, adding 37 hotels and over 8,700 rooms. With this move, Marriott enhances its lifestyle portfolio amidst potential brand overlap concerns. Integration challenges loom, but Marriott plans to assimilate CitizenM into its systems by year-end. CitizenM's subscription program remains active pending future updates. This acquisition aligns with Marriott’s strategy to grow its select-service lifestyle brands, despite experts' warnings about maintaining brand uniqueness.
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