Google lays the groundwork for agent-led checkout
💸 Jan 12, 2026, at the National Retail Federation conference, Google launched the Universal Commerce Protocol (UCP). UCP enables AI-driven transaction management, from discovery to checkout, directly within Google interfaces. Initial focus is on retail, with potential expansion to travel. Major payment players like Visa, Mastercard, and PayPal support UCP. Businesses retain data control, while purchases use Google Wallet. UCP integrates with Google’s Agent Payments Protocol and the Model Context Protocol for travel, positioning Google at the forefront of AI commerce.
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