Automatic - 10 Minutes News for Hoteliers - Page 156

4 min

Luxury Resort Marketing’s Most Expensive Miscalculation

🏨 Luxury resorts face rising acquisition costs and diminishing control over demand due to reliance on intermediaries like OTAs, Google Ads, and paid social, which intercept rather than create demand. This increases booking costs over time. Despite sophisticated marketing, the failure to control pre-marketing access results in compounded losses, mistaking channel performance for strategic control. Effective demand control involves reaching guests directly and shaping decisions before booking, reducing dependence on non-owned channels.

5 min

More time for guests: the impact of seamless technology at Sunborn London

🏠 Sunborn London, the UK's only luxury yacht hotel moored at Royal Victoria Dock, partnered with Shiji for a tech overhaul. Check-in time dropped by over 80%, taking just 1 minute. F&B service improved, boosting revenue by ~20%. Housekeeping efficiency increased by 80%, with room turnaround now 10 minutes. The integrated system enhanced staff productivity and guest experience, seamlessly connecting departments, and ensuring secure, efficient transactions. This modern upgrade fosters personalized service in a unique floating hotel setting.

Sonesta Adds Four MOD Collection by Sonesta Hotels with Exploria Resorts

🏨 Sonesta announced the affiliation of four MOD Collection properties: Pocono Mountain Villas, New Smyrna Waves, Grand Seas, and Summer Bay, adding 1,564 keys. Launched in June 2023, MOD Collection has nine hotels in North America. Sonesta, the 8th largest U.S. hotel company, owns approximately 1,100 properties with 100,000 rooms across 13 brands. Guests can earn and redeem points via Sonesta Travel Pass.

3 min

L’Aventure: Paris Enters a New Chapter of Nightlife and Hospitality

📍 Beaumarly Group founders Gilbert and Thierry Costes will inaugurate L'Aventure on February 9, 2026, in Paris’s 16th arrondissement near the Arc de Triomphe. The venue includes a restaurant, club, and five-star hotel. The restaurant operates from 12:00 p.m. to 11:00 p.m., hosting up to 200 guests. The club fits 150 guests, featuring DJs like Honey Dijon. Hotel L'Aventure will open the same date, with 15 rooms designed by Vincent Darré, expanding Beaumarly's luxury hospitality.

3 min

Ian Schrager Company And Highgate Join Forces And Enter Into A New Partnership To Expand The PUBLIC Brand Globally

🏨 Ian Schrager, a hotel visionary, partnered with Highgate to expand PUBLIC hotels globally. Highgate manages over 80,000 hotel keys across North America, the Caribbean, Latin America, and Europe. This joint venture aims to preserve Schrager’s unique brand, providing sophisticated design and experiences at accessible prices. PUBLIC West Hollywood opens in spring with private screening rooms in guestrooms. Schrager emphasizes new, democratic luxury, focusing on experiences over price. Schrager and Highgate’s partnership signifies a blend of creative vision and operational expertise.

3 min

Aubamar Palma Resort 5* To Open Its Doors In March 2026

🏖️ Opening on 12th March 2026, Aubamar Palma Resort in Playa de Palma, Mallorca, features 495 rooms, ten pools, and two gyms. Located 300 meters from the beach, five minutes from the airport, and ten minutes from Palma's historic center, it blends luxury, leisure, and business facilities. Guests can enjoy Mediterranean dining across three venues, the highest rooftop bar in Playa de Palma, and state-of-the-art convention spaces, transforming the hospitality scene.

2 min

Raines Transforms a Historic Firehouse into a Boutique Hotel with a Purpose-Driven Mission

📍 Raines announced the opening of The Lantern Columbia, a 59-key boutique hotel in Columbia, SC's Vista neighborhood, revitalizing the historic Columbia Central Fire Station. Partnering with the University of South Carolina and CarolinaLIFE, it offers career pathways for those with intellectual disabilities. Led by GM Rick Hayduk, the hotel includes the restaurant Ladder 13, managed by chef Kevin Johnson. The Lantern promotes inclusive employment and modern hospitality, aiming for transformative impact.

2 min

By The Sea Resorts Modernizes the Guest Journey with Canary Technologies

🏖️ By The Sea Resorts in Panama City Beach, Florida, modernizes its guest services with Canary Technologies. Canary's AI-driven solutions streamline check-in/check-out, engage guests in real-time across 100+ languages, and protect with advanced credit card authorization. Over 20,000 hotels globally trust Canary's platform, including top brands like Marriott and Wyndham. By The Sea Resorts offers Gulf-front hotels catering to diverse travelers, enhancing guest experiences with mobile-first workflows and digital amenities.

2 min

Minor Hotels Announces First Signing under its New Minor Reserve Collection Brand

🏨 Minor Reserve Collection's Aventora Resort, owned by Gremi International Group, will open in 2028 in Baía Formosa, Brazil. It will feature 50 guest rooms, 28 branded residences, and world-class dining. Activities include kite surfing, kayaking, and wellness amenities. Located near attractions like Genipabu dunes and Pipa Beach, the resort is a 60-minute drive from Natal and João Pessoa airports. Minor Hotels operates in 58 countries, including five properties in Brazil.

5 min

Gmail’s Gemini era: What it means for hotel email marketing

📧 Google’s Gemini AI transforms Gmail by prioritizing email relevance and engagement, impacting hotel email performance. This AI curates inboxes by surfacing important emails, affecting marketers who rely on volume. High engagement is key for visibility; low-engagement email risks being deprioritized. Hoteliers should focus on guest value and segmentation, cleaning lists and personalizing content. Google’s update emphasizes relevance, trust, and respect for user attention, crucial for hotel marketing success. Cendyn assists hotels with email strategy, serving 35,000 clients globally.

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