Unpacking the $15 trillion opportunity in leisure travel
🗺 Leisure travel is set for a massive expansion by 2040, with spending projected to triple from $5 trillion to $15 trillion. Spending will grow annually by ~8% until 2029, then ~7% through 2040. Emerging markets like China and India are leading this growth. Millennials and Gen Z are key drivers, with a rise in solo and "bleisure" travel. Destinations are diversifying, with new tech being used to enhance travel experiences.
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