Alibaba folds travel app into core business amid strategic overhaul
🗺 Jun 24, 2025, Alibaba, China: Alibaba integrates Ele.me and Fliggy into its primary e-commerce unit amid economic challenges and a competitive market. Facing reduced consumer spending due to a property crisis and U.S. trade tensions, Alibaba aims to evolve into a consumer-centric platform. Competitors vie through price cuts and rapid delivery. The strategic reorganization targets enhanced user experiences and improved service quality, signaling a shift from traditional e-commerce to broader consumer engagement.
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