HSMAI launches playbook to boost hotel ancillary revenue
🏨 Aug 22, 2025, Hospitality Sales and Marketing Association International (HSMAI) released the Ancillary Revenue Strategy Playbook to help hotels find new revenue streams. Hotels can reduce reliance on room sales by leveraging spaces like rooftops and pool decks for events. Creative dining and community events are profitable strategies in food and beverage. Tailoring offers to different guest segments and forming vendor partnerships are crucial. The guide provides tactics, metrics, and support from HSMAI.
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