Automatic

Hilton (NYSE: HLT) announced the signing of Diyar Ajwa, Tapestry Collection by Hilton, in partnership with Al Musbah Group - marking the debut of the lifestyle Tapestry Collection brand in Saudi Arabia. Expected to open later in 2025, the new signing reinforces Hilton’s continued expansion in the Kingdom and adds to its growing presence in one of the world’s most significant religious tourism destinations. With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia.

Absolute Hotel Services Middle East & Africa (AHS MEA) is proud to announce the signing of a landmark hotel and branded residences management agreement with EGYGAB Developments for its lifestyle resort project Masaya, located in Sidi Abdelrahman on Egypt’s North Coast. The agreement introduces U Hotels, one of AHS’s signature lifestyle brands, to one of the region’s fastest-growing resort destinations.The agreement includes operating and managing a 108-key hotel, 82 branded residences, and 7 branded luxury villas, positioning Masaya as the first fully integrated resort on the North Coast to be managed entirely under the U Hotels brand.The partnership brings AHS’s global expertise spanning Asia, Europe, and the Middle East into a project redefining resort living in Egypt. U Hotels, known for its design-led approach and service flexibility, will oversee all hotel services, guest experiences, and residence operations across the U Masaya resort, ensuring a unified and seamless hospitality...