Automatic - 10 Minutes News for Hoteliers - Page 20

2 min

Trinity Investments Expands European Platform With Acquisition of The Hoxton, Poblenou in Barcelona

💸 Trinity Investments acquired The Hoxton, Poblenou, a 240-room hotel in Barcelona’s 22@ District. Opened in 2022, it features four dining options, event spaces, and a rooftop pool. Trinity's third European acquisition since 2023, the purchase aligns with their strategy to expand in creative urban areas. Barcelona, hosting nearly 84 million visitors in 2024, strengthens Trinity's portfolio, including The Standard London and Park Hyatt Zurich, amidst strict hotel development regulations.

6 min

Redefining Hospitality Through Sustainability and Innovation

📈 Iberostar, recognized by TIME as one of 2025's top 100 influential companies, focuses on sustainability and systemic change. Since Gloria Fluxà's 2017 "Wave of Change," Iberostar's circular economy initiatives in Quintana Roo and Tunisia have reduced landfill waste by 70% and improved local partnerships. In Spain and Brazil, hotels run entirely on renewable energy. In Jamaica, the Grange Pen Marine Sanctuary, spanning 3.3 million square meters, engages local fishers in marine conservation. Iberostar aims for carbon neutrality by 2030.

3 min

The Secret to Hotel Storytelling that Sells

📖 Earlier this year, GuestCentric's studies revealed hotels could double direct bookings in less than a year by combining strong brand narratives with streamlined online experiences. Elizabeth Holmes raised $900 million for Theranos via compelling storytelling. In the 1950s, smoking was glamorized by Hollywood, but health campaigns later changed its narrative. GuestCentric aids hotels with a unified digital marketing platform, enhancing direct bookings with award-winning websites and integrated booking engines, featured on Skift Travel Tech 250.

2 min

The AI Tech Sellers Toolkit – Selling AI To Hotels

💻 Pertlink's latest AI Toolkit Series targets vendors and hotel leaders, emphasizing operational certainty over innovation. The toolkit helps vendors shift from feature-selling to maturity-aligned problem-solving and assists buyers in evaluating AI solutions with concrete criteria. Pertlink Limited, founded on October 23, 2000, is a Hong Kong-based IT consultancy specializing in hospitality technology, known for its global expertise and network in the industry.

4 min

The Best Leaders Don’t Sell — They Inspire People to Believe

📈 In 2025, strategic leadership in sales evolves by inspiring belief rather than pressuring sales. Key tactics include asking questions like, "What would a great year look like for you?" and mapping client goals. Howard Schultz's approach at Starbucks emphasizes creating a belonging space, boosting stakeholder alignment time, and increasing referral rates, thereby reducing churn. This belief-driven strategy fosters loyalty, with clients seeking to join, not just buy, creating a meaningful brand identity.

2 min

The Concierge AI Playbook and Toolkit: Protecting the Art of Luxury Service

💻 The Concierge AI Playbook by Pertlink enhances luxury hospitality with AI, maintaining a balance between human judgment and technology. The toolkit aids concierge teams in delivering personalized service efficiently, with strict governance on guest data and decision-making. Pertlink, founded on October 23, 2000, operates globally from Hong Kong, focusing on IT solutions for hospitality. The phased rollout promises anticipatory luxury service within 12-24 months, amplifying concierge roles rather than replacing them.

2 min

Writing a Sustainable Christmas Story in Hospitality with GCSTIMES Eco Pens

📝 Since 2011, GCSTIMES has led sustainable development from smart card R&D to material innovation, operating in 140 countries with 5 centers in China, the US, UAE, France, and Australia. Their eco pens crafted from bamboo and kraft paper symbolize their commitment to sustainability. Supporting over 100,000 hospitality groups, they aim for low-carbon goals, integrating sustainability into technology. This holiday season, their eco pens remind hoteliers to prioritize sustainability amidst the festive rush.

1 min

Snowy destinations lead holiday hotel demand

❄️ Dec 19, 2025, global hotel performance stays robust with hotel occupancy up 0.5% year-over-year. Tromsø, Norway's occupancy hits 93%, leading the shift toward winter destinations. Meanwhile, the Caribbean, Aruba, and Ko Samui remain popular. Curaçao's occupancy grew by 11%. Waikoloa, Hawaii boasts the highest ADR, while Cairns offers the lowest rates. Global hotel revenue for Christmas and New Year is set to reach $7.4 billion, with New York generating the most revenue.

2 min

Set-jetting emerges as a demand driver for hotels

📺 Dec 19, 2025: Set-jetting, where TV shows and films inspire travel, influences nearly 30% of travelers’ destination choices. Hotels and destinations featured in popular media see search and interest spikes of 65% to over 400%. Global streaming platforms boost visibility and demand, making hotels primary attractions and enhancing long-term brand value. Social media further amplifies exposure, turning guest content into extended marketing opportunities. 📺✈️

2 min

OpenAI opens ChatGPT to third-party travel apps

🌎 Dec 19, 2025, OpenAI launched a new in-chat app marketplace within ChatGPT, enabling travel brands to submit chat-native apps. Previously exclusive to Booking.com and Expedia, this now broad platform allows any approved developer to list their apps in a centralized directory, accessible across devices. Despite the innovative model with Stripe-powered checkout, travel transactions still direct users elsewhere for completion. The focus shifts to AI-led conversations, where travel brands compete for planning attention.

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