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  • 6 min

Check-In, Clock-Out: Hospitality That Moves With the Nomad Lifestyle

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  • 9 February 2026
🏨 Digital nomads, in 2024, earn over $120,000 annually, with many earning $100,000-$250,000. Millennials and Gen Z made up 60% of hotel bookings. The hospitality industry adapts by offering flexible stays and tech-integrated amenities. Notable brands: Zoku and Outsite launched 500 Lofts across Europe, while The Social Hub expanded to 15 cities. Marriott introduced work-from-hotel packages in 2020. This lifestyle shift requires personalized, flexible, tech-driven experiences, transforming hotels into creative, community-focused hubs.
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Adeera and HTMi Partner to Train and Empower Saudi Talents in Hospitality

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  • 9 February 2026
📈 Riyadh - Adeera partners with HTMi to boost Saudi hospitality workforce, aligning with Vision 2030. The collaboration focuses on creating training programs for operational excellence and service leadership. Aspiring young Saudis will gain classroom learning, on-the-job experience, and certifications, preparing them for future leadership roles. Adeera aims to elevate national capability and foster a sustainable talent ecosystem, reinforcing Saudi Arabia's position on the global tourism map.
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Bozeman’s Historic The Baxter Hotel Slated for Restoration in Collaboration with Noble House Hotels & Resorts and Breakwater

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  • 9 February 2026
🏨 Bozeman's The Baxter Hotel partners with Noble House Hotels & Resorts and Breakwater to restore its historic charm. Built in 1929, The Baxter will undergo renovations to include 32 guest rooms and wellness amenities, slated for completion by fall 2027. Owned by the Loseff and Orizotti families since 2004, it will remain operational throughout restoration. The project involves local firms and aims to blend luxury with community heritage, maintaining the hotel's iconic status.
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  • 2 min

Adina Makes Its Tasmania Debut with New Apartment-Style Hotel in Hobart

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  • 9 February 2026
🏨 TFE Hotels will debut its Adina brand in Hobart, Tasmania, in 2025, coinciding with record-high visitor numbers of 1.36 million. The Adina Hobart features 48 keys and sits alongside the 142-key Vibe Hobart. Guests access amenities like Belvedere restaurant, a gym, and a pool. Developed by Richard and Annalisa Doedens, the hotel caters to extended stays with studios and apartments. The opening reinforces TFE's growth and Hobart's cultural evolution.
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  • 2 min

Premium Move: IHG and Pro-Invest Group Reposition Asset as voco Queenstown

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  • 9 February 2026
🏨 IHG Hotels & Resorts will convert the Holiday Inn Express & Suites Queenstown to voco Queenstown, partnering with Pro-invest Group. The 227-room hotel, centrally located in Queenstown, New Zealand, will undergo a refurbishment, reopening as voco Queenstown in 2026. Enhancements include revamped meeting spaces, a new dining room, and Mozzarella & Co. restaurant and bar. This reflects IHG's strategic asset repositioning approach amidst Queenstown's strong demand for premium accommodations.
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  • 3 min

Airport Hotel Revival Done Right at Sonesta LAX

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  • 9 February 2026
✈ Sonesta Los Angeles International Airport (LAX) underwent a $42 million renovation, enhancing its appeal as a weekend leisure destination. Average length of stay increased by 42%, from 1.1 to 1.7 days, matching downtown hotels. Features include a 14,000 sq. ft. meeting space, a restaurant, sushi bar, and a grab-and-go outlet. Enhanced soundproofing and local attractions contribute to its success. Airport hotels are evolving beyond mere stopovers, adopting strategies to boost occupancy and revenue.
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  • 6 min

The Customer is Always Right

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  • 9 February 2026
🛠 In London, 1909, Harry Gordon Selfridge opened his innovative department store, introducing the "customer is always right" philosophy. This reshaped retail and hospitality, but caused employee burnout and financial abuse. By the 1980s, Ritz-Carlton adopted a similar model, risking operational collapse. Today, 42% of hotel managers comp stays to avoid bad reviews, costing up to $500,000 annually. Progressive hotels are now balancing guest experience with staff dignity, using tech to prevent manipulation.
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U.S. hotel performance faces cautious growth outlook in 2026

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  • 9 February 2026
Cost pressures, shifting demand patterns, and AI-driven travel discovery are reshaping profitability expectations Feb 9, 2026 U.S. hotel performance in 2026 is expected to remain stable but challenging, with modest…
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Hotel growth strategies shift toward differentiation over expansion

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  • 9 February 2026
Flat demand, rising costs and brand saturation push hotels to compete through experience, loyalty and positioning rather than scale alone Feb 9, 2026 Hotel executives outlined varied growth strategies amid…
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Technology is reshaping hospitality jobs, not replacing them

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  • 9 February 2026
Rising digital complexity is increasing skill requirements and making workforce training essential for hotel performance Feb 9, 2026 Technology adoption in hospitality has accelerated, but its impact on labor is…
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    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management
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