Hotels figured out they were leaving money on the table. Enter the paying non-guest. – HOTELSMag.com
🏨 Hotels cater to non-guests with amenities like pools and meeting rooms for revenue, exposure, and community ties. ResortPass, leading with 1,500 hotels in 27 countries, offers day passes often under $65, with luxury options over $200. Hilton and Hyatt embrace the trend for local and leisure daytime visits, with Hyatt piloting an experiential tech partner, Way, since late 2023. Royalton increased ResortPass bookings by 50% and revenue by 80% from June 2023 to June 2024. CitizenM offers memberships across its 34 hotels with perks like 15% off stays and free co-working space use. Hotels manage non-guest impact to prevent compromising guest experiences.
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