Posts by author

Automatic

2928 posts

AI washing: Are buyers being misled?

🧠 On Jul 11, 2024, "AI washing" was identified as a deceptive marketing tactic used by companies to exaggerate AI usage in products or services. Amazon's Just Walk Out program, claimed as AI-driven, was actually managed by human workers in India. Many businesses are misleadingly branding products as AI-powered for competitive advantage, investment attraction, and customer acquisition, even with minimal or nascent AI integration. Full details at MarketingProfs.
View Post
Share

Travel + Leisure reveals winners of its 2024 World’s Best Awards

🌍 In 2024, the 29th annual World's Best survey revealed JSX as top domestic airline, iGA Istanbul Airport led the Best International Airport, and Singapore Airlines ranked highest in Best International Airlines. Charleston, SC was voted top U.S. city for the 12th year. San Miguel de Allende, Udaipur, and Kyoto were best cities globally, with The Oberoi Rajvilas, Jaipur as the World's Best Hotel. Minneapolis-St. Paul stood out as Best Domestic Airport, and Golden Isles retained its rank as top U.S. island.
View Post
Share

Why AI will force change in travel marketing

🚀 On July 11, 2024, the article discusses the evolving search marketing landscape, particularly affecting the travel industry. Search engines are shifting from simple keyword-based queries to handling complex, conversational searches due to AI integration. Travelers are expected to use detailed queries like "best boutique hotels in London with a spa and pet-friendly" instead of "hotels in London." Travel companies must adapt by organizing data to be searchable and matched by AI, such as Google's Search Generative Erperience (SGE).
View Post
Share

Marriott expands into corporate travel management

💸 On July 10, 2024, Business Access by Marriott Bonvoy was launched, offering a suite of travel tools for business travelers. This service includes discounts at Marriott hotels, rewards for future stays, and integrates online booking for hotels, flights, rail tickets, and car rentals through Spotnana. Available to SMEs in the US, Canada, Europe, the Middle East, Africa, the Caribbean, and Latin America, it also features travel policy management, safety monitoring, and expense management solutions, with plans for further expansion.
View Post
Share

Hilton and Small Luxury Hotels Of The World expand partnership

🏠 On July 10, 2024, Hilton integrated nearly 400 boutique hotels from the Small Luxury Hotels of the World (SLH) into its luxury brand portfolio, thus offering Hilton Honors members the ability to earn and redeem points at SLH properties. Participating SLH hotels provide additional benefits such as free WiFi and guaranteed discounts. Bookings can be made via Hilton.com and the Hilton Honors app.
View Post
Share

Collaboration is key for hotel revenue, marketing and sales executives

🏨 On Jul 10, 2024, hotel industry leaders highlighted the integration of sales, marketing, and revenue management into a unified commercial department. Emphasizing the customer journey, they noted that marketing impacts the early stages, while the booking stage, often credited with business success, lasts only one day compared to the 71-day average for preceding stages. Hotels are encouraged to focus on the complete planning window for long-term strategy success. Read more at HNN.
View Post
Share
View Post
  • 1 min

The future of kiosks in the hospitality industry

📱 On Jul 10, 2024, predictions suggest significant growth in hotel self-service technology, mirroring air travel management. Guests will manage their entire stay—including room selection, services, check-in, and payment—before arrival. Traditional hotel operations, which involve staff managing requests often without real-time documentation, will be transformed. Self-service tools will enable better tracking, reporting, and anticipation of guest needs, leading to improved planning, efficiency, and guest satisfaction. Additionally, tracking preferences will enhance operational efficiency, personalization, inventory management, and demand forecasting. Read more at Frank Mayer and Associates.
View Post
Share

Ian Schrager doubles down on technology at PUBLIC Hotel

🏨 PUBLIC Hotel, as of July 10, 2024, leverages Stayntouch PMS and kiosk systems to enable 1-minute guest check-ins and enhance staff efficiency. By partnering with Stayntouch, PUBLIC has customized its guest journey flow, streamlined operations, and improved third-party platform connectivity. This has led to significant cost reductions and the consolidation of multiple technology vendors into a single kiosk solution.
View Post
Share
View Post
  • 3 min

Digital Trends in Accommodation: Hotels, Booking.com and DMA  

💸 HOTREC's 2024 Hotel Distribution Study emphasizes the necessity for the Digital Markets Act to ensure fair competition in the European hotel market. Booking.com, holding a 71% market share in the OTA sector—up 10% in the last decade—must now comply with DMA as a gatekeeper platform. Direct bookings continue to decrease, while OTAs undercut prices in 40% of cases. Electronic distribution accounts for 45% of overnight stays. The study is based on data from over 3000 European hotels for 2023 and conducted by HOTREC and HES-SO Valais Wallis.
View Post
Share
View Post
  • 1 min

Paris has overestimated its appeal

🏅 In Paris, for the 2024 Summer Olympics, hoteliers and Airbnb hosts slashed rates due to lower-than-expected demand. Hotel rates, although still above average for July/August, decreased significantly with three-star hotels dropping from €523 to €282 and four-star from €738 to €430 over nine months. Bookings during the Olympics are up, but occupancy rates linger below 70%, only exceeding that for four days of the Games.
View Post
Share