To price, or not to price – that is the question – a lesson from Shakespeare
💵 Revenue management is a balance between action and restraint, mirroring Shakespearean dilemmas. Pressure includes fears of empty or undervalued rooms. Risks involve holding, dropping, or doing nothing with prices. Effective managers embrace uncertainty, making informed, strategic decisions. The tragedy lies not in incorrect pricing but in decisions driven by fear. Great managers prioritize judgment and patience, transforming challenges into profit. Fabian Bartnick, a seasoned expert in commercial growth, advocates aligning sales, marketing, and data for success.
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