Automatic

GHT Hotels is a leading group with properties along the Costa Brava and Costa del Maresme, offering guests a mix of comfort, entertainment, and great seaside locations. As the group expanded, so did the challenges – particularly in managing customer service, staying on top of digital communication, and boosting direct bookings.

Lure Agency, along with hospitality sales trainer Celeste Berke Knisely, today announced the launch of Sales on Tap, a modern social-selling and visibility-building community created for hotel group sales professionals.

New Expedia research highlights why video, trust, and human-guided content now drive travel decisions Nov 19, 2025 Expedia’s new “Science of Wanderlust” study shows that emotional storytelling, authenticity, and video…

Why every hotel needs an Authority Page in 2026 — and the risks of leaving your identity to machine interpretation Nov 19, 2025 Key takeaways AI systems increasingly act as…

How yesterday’s Gemini updates reveal the real battle shaping the future of hotel distribution Nov 19, 2025 Key takeaways Google holds the intent advantage: It sees what travellers want before…

What it means when Google begins shaping the guest journey long before travelers reach your hotel website Nov 19, 2025 Google’s latest AI trip-planning tool doesn’t just help travelers organise…