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Automatic

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  • 7 min

Digital Transformation & Operations: The Imperative of Hospitality Unified Selling

When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational transformation. It means moving your business processes from manual or behind-the-scenes activities to technology-enabled processes for both staff and the customer. Ultimately, it’s all about how you operate your hospitality operations.
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  • 3 min

2025 SiteMinder Partner Awards Honour Behind-the-Scenes Leaders Powering Hotels Through Accelerating Change

SiteMinder, the world’s leading hotel guest acquisition and revenue platform, has unveiled the winners of the 2025 SiteMinder Partner Awards, presenting 12 awards to businesses across five continents that are transforming how hotels seize opportunities in an increasingly fast-moving landscape. From AI-powered guest services to significant revenue uplift, this year’s winners highlighted the growing importance of technology partners in helping hotels capture more demand.
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  • 2 min

Insights and Practical Steps for Hoteliers from the Sustainable EU Tourism Programme

As 2025 draws to a close, the Sustainable EU Tourism – Shaping the Tourism of Tomorrow programme is nearing its end. Over the past two years, the initiative has helped European destinations test new approaches to managing tourism sustainably: improving resource efficiency, engaging local communities, and strengthening resilience to climate and market pressures. While designed for destinations, many of its findings are directly relevant to hotels and other accommodation providers.
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