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Automatic

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  • 2 min

Driving Slower, Longer Bleisure Stays with GCSTIMES Sustainable Key Cards

📍 Since 2011, GCSTIMES has led sustainable development with smart card R&D and material innovation. With operational centers in China, US, UAE, France, and Australia, and services in over 140 countries, they support 100,000+ hospitality groups in sustainable goals. The bleisure trend blends business with leisure, promoting longer, eco-friendly stays. Thoughtfully designed key cards encourage guests to slow down and explore, integrating work and relaxation for meaningful travel experiences.
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CIO Summit EMEA to Gather Hospitality Leaders for Strategic Technology Conversations, From HFTP and Hospitality Upgrade

📅 January 2026, W Amsterdam: The CIO Summit EMEA invites senior hospitality tech leaders from Europe, the Middle East, and Africa. The program includes a keynote by Matthew Syed on high-performance culture, coordinated by 14IP. The agenda covers AI adaptation, sustainability technology, and EMEA’s tech future. Networking events include a Circuit Zandvoort racing day and an Amsterdam canal cruise. Space is limited. HFTP, founded in 1952, supports hospitality finance and tech globally.
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AHLA Releases 2026 State Of The Industry Report

🏨 In 2026, AHLA projects hotel guest spending to reach $805 billion, a 1.7% rise from 2025. Hotels paid nearly $128 billion in wages in 2025, projected to hit $131 billion in 2026. Tax revenue from hotels is expected to reach $87 billion in 2026, up from $85.1 billion in 2025. The hotel workforce will expand by over 30,000 jobs in 2026. AHLA emphasizes a supportive environment to convert resilience into growth amidst cost pressures and workforce challenges.
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  • 4 min

Luxury Resort Marketing’s Most Expensive Miscalculation

🏨 Luxury resorts face rising acquisition costs and diminishing control over demand due to reliance on intermediaries like OTAs, Google Ads, and paid social, which intercept rather than create demand. This increases booking costs over time. Despite sophisticated marketing, the failure to control pre-marketing access results in compounded losses, mistaking channel performance for strategic control. Effective demand control involves reaching guests directly and shaping decisions before booking, reducing dependence on non-owned channels.
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  • 5 min

More time for guests: the impact of seamless technology at Sunborn London

🏠 Sunborn London, the UK's only luxury yacht hotel moored at Royal Victoria Dock, partnered with Shiji for a tech overhaul. Check-in time dropped by over 80%, taking just 1 minute. F&B service improved, boosting revenue by ~20%. Housekeeping efficiency increased by 80%, with room turnaround now 10 minutes. The integrated system enhanced staff productivity and guest experience, seamlessly connecting departments, and ensuring secure, efficient transactions. This modern upgrade fosters personalized service in a unique floating hotel setting.
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