Hotel Owners at an AI Crossroads as Confidence and Growth Plans Hold Firm, Wyndham Owner Trends Report Finds
📈 AI adoption is reshaping the hospitality industry, with 98% of hotel owners integrating AI into operations, though only 32% have it fully embedded. Top uses include operational and energy efficiency (64% and 54%). By 2026, 61% aim to expand AI in construction planning. Data privacy, costs, and integration with legacy systems are key barriers. Wyndham’s investments have enabled 5,000 hotels to adopt AI, boosting satisfaction by 400 bps. Nearly 90% find brand partnerships key in AI adoption.
Share
