AI-driven booking could become costly for hotels
🛅 Nov 24, 2025, ChatGPT partners with Booking.com and Expedia, sidelining direct hotel integration due to AI query loads and fragmented room data. OTAs gain leverage as hotels lose visibility and control, facing rising acquisition costs (up over 30%). AI-driven distribution may introduce new fees, increasing expenses for hotels. To compete, hotels must modernize data and booking strategies. AI simplifies travel planning but complicates supplier economics, posing challenges for hotels unless they adapt quickly.
Share