Trip.com antitrust probe exposes the hotel pricing paradox
🏨 Jan 22, 2026, China: Despite record travel volumes, China's hotel sector struggles with stagnant room yields. Hoteliers blame pricing pressure from Trip.com Group Ltd, which controls 56% of China’s online travel market. Alleged forced discounts of 15% or more and exclusive arrangements are under antitrust investigation. Major brands like Marriott and Hilton report revenue declines. Rapid capacity expansion and competitive pressures further impact profitability. Reduced visibility on Trip.com occurs without offering lowest rates.
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