Why We Gather: Hilton Reveals Behavioral, Emotional and Cultural Drivers Defining 2026 Meetings and Events
📅 In Hilton's 2026 Trends Report, 84% of attendees favor bringing their "authentic selves" to work events, while 67% seek downtime for engagement. By 2026, 49% will attend primarily to bond with colleagues. The report, conducted with Ipsos, surveyed 3,150 adults across the U.S., U.K., and India. Emphasizing in-person connections, the report highlights the necessity of meaningful moments and wellness integration to enhance attendee experiences.
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