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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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Changing the Spark Plugs Won’t Start a Car That’s Out of Gas

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  • 9 March 2026
Hotels waste marketing spend chasing demand instead of creating it, allowing OTAs and intermediaries to control traveler decisions from the start.
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The 5 Pillars of a Best-in-Class Hotel PMS

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  • 9 March 2026
Growing hotel brands need flexible PMS platforms with open APIs, performance analytics, and cloud accessibility rather than rigid all-in-one systems.
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Hospitality sector risks losing control over guests to Tech Giants: Hotelschool The Hague sounds alarm over ‘AI Power Gap’

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  • 9 March 2026
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the sector risks becoming 'sleeping utilities' controlled by tech platforms.
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From Execution to Influence: Women Shaping the Future of Business Travel

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  • 9 March 2026
Joyce Macieri of Minerva Foods discusses how women have evolved from operational roles to strategic leadership positions in corporate travel management.
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The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants

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  • 9 March 2026
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the industry risks becoming 'sleeping utilities' for tech giants.
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Doug Kennedy’s Next Staff Training Webcast: Five Crucial Things Hotel Group & Event Salespeople Should Do With Every Inbound Lead

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  • 9 March 2026
Kennedy's free 40-minute webcast focuses on lead response best practices for hotel sales teams in a challenging market.
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Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin

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  • 9 March 2026
VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.
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Tackling hotel compliance

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  • 9 March 2026
HOSPA panel discusses how aparthotels, lifestyle hotels, and challenger brands navigate rising compliance costs while maintaining profitability and guest focus.
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Optimism, investment and­ innovation drive Australia’s accommodation sector

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  • 9 March 2026
The 2025 Australia Accommodation Barometer surveyed 250 industry executives, revealing 64% rate past performance as good/very good with plans to hire 7.4 employees per property on average.
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A Bookmark for the Stay: Wooden Key Cards in Book-Inspired Travel

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  • 9 March 2026
Wooden key cards serve as tactile elements that enhance book-inspired hotel room themes by mimicking the organic feel of library materials.
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    The visibility game just got serious for hoteliers

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