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The U.S. hotel industry did not move in one direction in 2025. It split.

-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.

Today the Q4 2025 Hotel Profitability Performance Report was released on HotelData.com, revealing how U.S. hotels closed the year with softer demand, declining RevPAR, and a widening performance split across chain scales and regions. However, despite revenue pressure, full-year profit share improved due to disciplined operations and tighter cost control. The report draws on aggregated data from thousands of hotels across the U.S. using Actabl’s operational and financial platforms.

HotelRunner, a leading travel and hospitality technology platform, has been selected as an Expedia Group Elite Connectivity Partner for 2026. The Elite tier is reserved for a select group of technology providers that meet Expedia Group’s most stringent standards for technical performance, reliability, and partner value. The recognition signals that HotelRunner delivers a consistent rate and availability accuracy, stable integrations, and operational efficiency across Expedia Group’s global marketplace.

Amazon has quietly started closing more of its Amazon Go physical stores. The idea was revolutionary: just walk in, grab what you need, and walk out—no checkout lines, no friction, all powered by sensors and AI. Per many studies, if you remove friction you increase consumption. But this didn’t work out.

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux’s famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand’s debut in one of the world’s most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO’s family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

Shiji, the global leader in hospitality technology, announced today that Maraleina Sports Resorts Koh Samui, one of Asia’s leading sports-performance destinations, has successfully live with Shiji’s Daylight PMS, alongside a full rollout of Shiji’s integrated hospitality technology ecosystem. The implementation includes Infrasys POS, Shiji Horizon Distribution, IBE, and advanced payment tokenization, creating a seamless, future-ready digital foundation that enhances both operational performance and the guest journey.

Guest data is your hotel’s most valuable asset — and today’s attackers know it. That’s why this week on Hotel Moment, we revisit a conversation with Bryson Koehler, CEO of Revinate, and Matthijs Welle, CEO of Mews, to explain why data security is even more relevant in 2026.

Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the signing of a Tree of Life resort in Nashik, Maharashtra.

Visual content has become one of the most decisive factors in hotel distribution. Long before a traveler compares prices or reads reviews, they form an impression based on images. Photos communicate trust, set expectations, and strongly influence whether a property is shortlisted or ignored.