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Automatic

3028 posts

When Nobody’s Watching: Why 99%+ Reliability Is the Only ROI That Matters

💻 In 2025, only 27% of hotel chains tracked ROI on AI or automation, while 72% haven't adopted workflow automation due to trust issues. A hotel group's 2% error rate led to 83 unprocessed bookings, 7 refunds, and a €4,000 loss. Implementing reliability-first automation achieved zero guest-impacting errors across nearly 1 million workflows. RobosizeME report success rates: OTA commission validation (99%+), interface error tracking (96.7%), and invoice matching (100% across 14 properties).
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Inn-Flow Captures Top Honors in 2026 HotelTechAwards as the Industry Leader in Hotel Accounting and Workforce Management Technology Solutions

📈 Inn-Flow, based in Cary, N.C., received the top honors in the 2026 HotelTechAwards for Hotel Accounting Software and Scheduling & Workforce Management. The company advanced from 2nd and 3rd places in 2025. It's recognized as a "Top 10 Best Places to Work" for 2026, emphasizing a people-first culture. A $45 million investment supports growth. Additionally, Inn-Flow maintained its Level III Certification for Customer Support, showcasing excellence in various support dimensions.
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Regenerative Tourism as a Step Beyond Hotel Sustainability for True Profitability

🌳 Babylonstoren in South Africa exemplifies regenerative tourism, supporting over 700 locals with agriculture, vineyards, and more. The Newt in Somerset, UK, focuses on garden-to-table. Populus Denver's "One Night One Tree" plants a tree per guest night. Desa Potato Head in Bali upcycles waste into furniture. Fairmont Waterfront in Vancouver features a 2,100-square-foot rooftop garden. These initiatives attract nature-seeking travelers, yielding higher occupancy and prestige, and ultimately benefiting the planet.
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Social Engineering at the Front Desk: A Growing Threat for Hotels

🛠️ Hotel staff are prime targets for social engineering attacks, which exploit human behavior rather than technical vulnerabilities. Phishing, vishing, and in-person impersonation are common tactics. Microsoft reports over 99% of identity attacks are password-based. A 2024 survey states more than one-third of U.S. businesses experienced deepfake incidents. Data breaches cost an average of $3.86 million, as per IBM's 2024 report. 82% of North American hotels were affected by cyberattacks. Hotels should prioritize continuous cybersecurity training and clear protocols.
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What is Finland to promote responsible travel?

🌍 Finland's Sustainable Travel Finland (STF) program, launched in 2020, offers a 7-step framework for sustainability. By the end of 2024, 1,436 companies joined, with 431 earning the STF label, including 214 in the accommodation sector. The program promotes environmental, socio-cultural, and economic sustainability. GCSTIMES, founded in 2011, pioneers sustainable solutions and has centers in China, US, UAE, France, and Australia, serving over 140 countries and 100,000 hospitality groups.
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Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide

🏖 Lake.com, a travel marketplace for waterfront vacations, reached 40,000 rental properties across 36 countries, surpassing their 2026 goal by 30%. Europe leads with Italy and Croatia each hosting around 10,000 listings. In the U.S., Florida tops with 425 properties. The platform provides 360,000 data points across 7,000+ destinations, enhancing searchability for lakeside stays. Founded by a passionate couple, Lake.com uses AI to advance outdoor travel offerings, making water-based getaways more accessible.
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Google lays the groundwork for agent-led checkout

💸 Jan 12, 2026, at the National Retail Federation conference, Google launched the Universal Commerce Protocol (UCP). UCP enables AI-driven transaction management, from discovery to checkout, directly within Google interfaces. Initial focus is on retail, with potential expansion to travel. Major payment players like Visa, Mastercard, and PayPal support UCP. Businesses retain data control, while purchases use Google Wallet. UCP integrates with Google’s Agent Payments Protocol and the Model Context Protocol for travel, positioning Google at the forefront of AI commerce.
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Why payments are becoming a strategic lever for hotels

💳 Jan 12, 2026, hoteliers worldwide are recognizing the strategic role of payments. Modern payment strategies are crucial for guest satisfaction, conversion, and efficiency. Diverse payment options improve booking conversion and reduce reliance on intermediaries. Streamlined payment systems enhance operational efficiency, reducing errors and manual tasks. Flexibility in payment methods caters to international travelers and corporate clients. Payment decisions impact cash flow and revenue quality, making them integral to commercial strategy. Source: PhocusWire.
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Free vs. paid listings in Google Hotel Finder

🛢 Jan 12, 2026, Cornell Center for Hospitality Research: A study reveals that paid sponsored listings on Google Hotel Finder can boost hotel demand and redirect bookings to direct channels, enhancing revenue. Benefits are contingent on availability and current exposure levels. Paid visibility is less effective when hotels already have high organic visibility or limited inventory. The research provides a framework for evaluating the strategic use of paid listings, informing broader digital marketing strategies for hotels.
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AI moves from pilot projects to core growth strategy in hospitality

📈 Jan 12, 2026, Middle East: A PwC report highlights enterprise AI's role in tourism and hospitality. AI is widely piloted but not fully implemented due to infrastructure and talent issues. Despite this, AI improves efficiency and aligns with digital strategies. Organizations are increasing AI budgets, focusing on personalization, workforce enablement, and data integration. The report stresses ethical AI use, enhancing human roles. Access the full report at PwC Middle East.
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