HD Expo Highlights Multisensory Design and Site-Specific Wellness as Key Trends in Hospitality Industry Transformation
🏨 May 2026, HD Expo: Hospitality design is evolving with multisensory branding and site-responsive architecture. Michelle Gagnon emphasizes experiences through scent, lighting, and materiality, while Jorey ‘Shosh’ Friedman suggests listening to the environment for wellness-focused design. Legacy hotels like Michigan's Grand Hotel highlight memory over uniformity, per Victor Schmick. Operational precision complements emotional design in private clubs, as noted by Colby Weaver Walker and Andrew Lee, ensuring a seamless guest journey.
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