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Posts by author

André Baljeu

7 posts
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  • 7 min

AI-Native Property Management Systems Transform Hotel Operations by Integrating Artificial Intelligence into Daily Workflows and Interfaces

  • André Baljeu
  • 7 October 2026
🏨 AI-native Property Management Systems (PMS) revolutionize hotel operations by deeply integrating AI into workflows. AI allows staff to express objectives directly, with the system interpreting and executing tasks. This transition requires reliable operational data, governance, and human oversight. AI can streamline room allocations, housekeeping, and guest requests, moving from recommendations to actions. However, effective AI implementation depends on data quality and maintaining auditability and human engagement. The goal is a seamless enhancement of human roles, not replacing them.
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  • 6 min

Hotel PMS Migration Reveals Operational Dependencies, Offering Hotels Opportunity to Simplify and Future-Proof Systems

  • André Baljeu
  • 30 September 2026
📁 Hotel Property Management System (PMS) migrations reveal complex dependencies. Key steps include mapping operational dependencies, cleansing data, and testing workflows. Migration highlights architecture issues like duplicated data and dependencies on outdated systems. It's crucial to test integrations as business processes and assess workflows for relevance. Governance shifts to cloud configurations, requiring clear role definitions. Success is measured post-go-live, ensuring reduced complexity and improved operational control. This migration enables hotels to optimize tech environments and prepare for AI integration.
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  • 6 min

Effective Hotel PMS Evaluation Requires Focus on Usability and Operational Efficiency Beyond Feature Lists

  • André Baljeu
  • 2 September 2026
🏨 Evaluating a hotel's Property Management System (PMS) involves more than its features; it's about reducing unnecessary complexity for employees. Key considerations include assessing how quickly new employees become independent, the ease of handling frequent tasks, and the avoidance of duplicate work. The focus should be on minimizing employee time spent on inefficient processes, not just on the number of clicks, ensuring technology supports rather than hinders operational efficiency.
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  • 6 min

Hotels Shift Technology Strategy to Prioritize Connectivity and Adaptability Over Adding New Software Systems

  • André Baljeu
  • 26 August 2026
💻 Hotel technology strategy is evolving to prioritize connectivity, adaptability, and evolution over simply adding new software. Integrating systems like PMS, CRM, and POS is crucial, but seamless data exchange and open architecture are essential to avoid fragmentation. Hotels must focus on API quality, data ownership, and integration management. The future relies on building flexible technology stacks that can easily accommodate changes without incurring hidden costs from dependencies and manual workflows.
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  • 4 min

Hotel Operational Agility Emerges as Key Competitive Advantage for Hospitality Industry Amid Rapid Market Changes

  • André Baljeu
  • 8 July 2026
📈 Vi Phan, Sales Lead at Shiji Vietnam, spoke at the Duetto Revenue Strategy Seminar in Vietnam 2026. Hotels face evolving traveler behaviors and distribution channels. Operational agility is crucial for adapting to these changes. Integrated technology systems enable fast responses with real-time data, which is vital for capturing new demand. The hospitality market across Southeast Asia is shifting, with changing source markets and guest expectations. Hotels investing in adaptable strategies will thrive in this dynamic environment.
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Technology and Sustainability in Hotels

  • André Baljeu
  • 12 June 2024
Hotels are increasingly turning to technology as a powerful ally in the quest for sustainability. Today’s technology enables hotels to implement eco-friendly practices that reduce their environmental footprint and are…
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How McDonald’s Managed Digital Transformation: A View From A Franchisee

  • André Baljeu
  • 29 May 2024
Industries must adapt and innovate to stay competitive in an ever-evolving digital landscape. The food service sector is no exception. We sat down with Aris Gysel, a leading McDonald’s franchisee…
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  • Shiji spent a year testing AI on its own people before offering it to a single hotel
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    • 7 October 2026
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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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  • SOCIETIES Magazine’s 6th Edition

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