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Posts by author

André Baljeu

3 posts
Open-plan office with a glass wall covered in colorful sticky notes in neat rows; two swivel chairs frame the scene.
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  • 4 min

Why Hotel Operational Agility Is Becoming Hospitality’s Greatest Competitive Advantage

  • André Baljeu
  • 8 July 2026
Vi Phan is Sales Lead for Shiji Vietnam, working with hotels across the country to help them modernise operations, optimise distribution strategies and build connected technology ecosystems that support long-term…
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Technology and Sustainability in Hotels

  • André Baljeu
  • 12 June 2024
Hotels are increasingly turning to technology as a powerful ally in the quest for sustainability. Today’s technology enables hotels to implement eco-friendly practices that reduce their environmental footprint and are…
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How McDonald’s Managed Digital Transformation: A View From A Franchisee

  • André Baljeu
  • 29 May 2024
Industries must adapt and innovate to stay competitive in an ever-evolving digital landscape. The food service sector is no exception. We sat down with Aris Gysel, a leading McDonald’s franchisee…
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  • The OTA Market, Finally Mapped

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  • The Hotel Internet Is Controlled by a Handful of Brands

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  • Nighttime facade of Le BHV Marais department store in Paris, illuminated in blue and pink; crowds at street level and festive lights above the entrance
    BHV Marais Bets on Hospitality as Paris’ Iconic Department Store Reinvents Itself
    • 2 July 2026
  • Split the Difference
    • 4 July 2026
  • Brick building with arched windows and white trim on a sunny city street, with a modern glass-and-concrete building beside it.
    Hope Street Hotel grows direct revenue as guests book more of their stay online
    • 6 July 2026
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
    • 7 July 2026
  • Laptop screen shows multiple financial charts and candlestick trading graphs with euro banknotes and Bitcoin coins nearby on the desk.
    AI Visibility, Not Cost, Will Define Hotel Industry's Future Success, Experts Warn at Skift's Summit
    • 8 July 2026
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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
  • SOCIETIES Magazine’s 6th Edition
  • What AI is telling travelers about your hotel tonight. And you have no idea
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  • OpenAI logo illuminated on a dark screen mounted outdoors against a blue sky backdrop
    AI Innovations Improve Hotel Efficiency with 7-15% Reduction in Labor Hours per Occupied Room, Report Finds
    • 8 July 2026
  • Person in a black top and gray jeans balancing on hands on a rooftop, legs bent in a gymnastic pose, with a cloudy sky behind and their reflection in a puddle
    Hotel Operational Agility Emerges as Key Competitive Advantage Amid Evolving Traveler Preferences and Rapid Market Changes
    • 8 July 2026
  • Hotel bedroom with a tufted headboard wall, built-in fireplace, two lamps, and two white beds with brown runners and pillows.
    AI Impact on Travel Demand Explored by STR Global Unlocked with Jamie Lane of AirDNA
    • 8 July 2026
  • Meyer Jabara Hotels Achieves 24.02% Turnover Rate by Prioritizing Employee Empowerment and Connection Amidst Industry Highs
    • 7 July 2026
  • Person uses a smartphone to pay with Google Pay at a white checkout terminal, receipt in hand.
    FIFA World Cup 2026 Spurs Surge in First-Time Hotel Guests, Highlighting Loyalty Program Opportunities for Hospitality Industry
    • 6 July 2026
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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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  • SOCIETIES Magazine’s 6th Edition

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  • What AI is telling travelers about your hotel tonight. And you have no idea

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