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Bruce Nelson

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#restaurantleadership #hospitality #customerexperience | Bruce Nelson | 17 comments

  • Bruce Nelson
  • 23 January 2026
🍴 In the past year, restaurants spent $47,000 on technology like QR codes, tablets, and chatbots, but guest satisfaction decreased. Despite tech investments, human interaction—like attentive servers and hosts—is irreplaceable in creating memorable experiences. Technology handles transactions, but hospitality requires human touch. Current successful restaurants focus on genuine connections rather than tech, emphasizing that tech should enhance rather than replace human interaction. When did a guest last rave about a QR code?
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