Did you wonder why Marriott-backed Sonder still got so many travelers stranded (both physically and financially) when it defaulted? The real culprit nobody talked about was: a false-positive… | Chris Zhao, CRME
💸 Marriott-connected Sonder faced issues when it defaulted, leaving travelers stranded. The problem stemmed from a "false-positive merchant model," where Bonvoy members thought they were booking with Marriott, but legal responsibility lay with the actual properties. Travelers prepaid, assuming safety through the Marriott brand; however, the risk wasn't with Marriott. Many didn't read the terms, emphasizing the importance of understanding merchant models and supplier risks in franchiser-driven hotel networks.
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