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🗺 JNTO reported on September 16 that August 2026 saw 3,098,900 visitors to Japan, a 9.6% decline from last year. January-August visitor count is 27,626,300, down 2.7% compared to 2025. South Korea (850,500 visitors, +28.7%), Taiwan (666,000, +7.3%), and Hong Kong (247,300, +9.4%) saw increases. Mainland China's visitors declined 59% with 1,120 flights canceled. On September 18, the Bank of Japan raised its rate to 1.25%, weakening the yen. Japan maintains its 2030 visitor target despite these challenges.

🗺 Japan's tourism experienced a 0.1% annual growth after four static months, with arrivals reaching 3,437,118 in 2025, up from 3,292,500 in 2024. South Korea led with 894,700 visitors, a 31.9% rise, followed by Taiwan's record 763,800 arrivals. A 56.4% drop in Chinese visitors followed a Sino-Japanese crisis. The yen's low value fuels competitiveness. Japan targets 60 million visitors by 2030, despite a 1.7% dip in arrivals, reaching 24,527,200 from January to July.