Independent Hotels Tackle AI Challenges With New Strategies for Visibility and Investment Decisions in 2027
📈 Outrigger Hospitality Group and Remington Hotels discuss AI's impact on hotel visibility. 94% of hotels remain invisible in AI searches, affecting brand discovery and direct demand. Google searches ending without a click increased to 68% in 2026. AI-driven discovery reshapes investment strategies, emphasizing early traveler engagement. Outrigger is reallocating its 2027 budget, investing in Curacity VISTA for AI recommendations. The focus shifts from traditional attribution models to long-term AI optimization, despite short-term ROI challenges.
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