Wyndham Hotels' AI Concierge Boosts Call Conversion by 15% and Increases Average Daily Rate by 16%
📈 Geoff Ballotti, Wyndham Hotels & Resorts' CEO, revealed AI advancements at Skift's event. Wyndham's AI Concierge, using Salesforce, addresses 25% dropped calls, achieving an 85% AI resolution rate. This increased booking conversion by 15% and average daily rates by 16%. Approximately 4,000 calls are received annually by each hotel. Gen Z's share in Wyndham's revenue grew from 3% to nearly 10% over three years. Echo Suites hit 309 contracts, surpassing its 300 target.
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