Editorial Team

💻 PMS and POS systems in hotels often lack unified data integration, leading to operational friction across teams. Disconnected systems result in manual reconciliation, billing errors, and service issues. A shared data layer enhances real-time operations and decision-making. Guest expectations for immediacy and accuracy are unmet, affecting trust. Industry bodies like HTNG address these challenges. Unified data layers ensure consistent billing, improve workflows, and reduce operational complexity, crucial for effective hotel operations.

🌍 Europe’s hotel industry faces a persistent 10% staff shortage, impacting food and beverage (F&B) services. In 2024, demand exceeded 3 billion tourism nights. Significant staff shortages include France (120,000-150,000), Italy (35,000), Greece (36,145), Poland (14,000–17,000), and the UK (73,000). Eurostat reports a 2.5% job vacancy rate in Q4 2025. Mobile solutions improve service productivity, as traditional POS systems hinder efficiency. Contactless payments dominate, with 29.6 billion transactions in H1 2025. Hotels are urged to enhance service mobility for better operational efficiency.

📰 Throughout 2025, Shiji Insights Podcast, guided by Florencia Cueto, examined hospitality strategies. Key discussions: In 2025, digital transformation emphasizes operational integration, with Amadeus and Shiji showcasing unified systems. FITUR 2026 highlighted the need for cohesive hotel technology, while Teresa de Pablo from Hotelkit stressed internal communication for revenue protection. Attribute-based selling was explored by Guillermo González of Hotelverse. Araceli Budia from Palladium Hotel Group noted guest experience as cross-functional. Operational coherence and system integration are essential for industry advancement.

📈 Airline schedule changes frequently cause sudden spikes in hotel demand near airports. Over 50% of organizations use AI for operational decision-making. McKinsey & Company highlights AI's growing role. According to Amadeus's Connected Journey Report, 74% of travelers are more likely to rebook with providers managing disruptions proactively. OAG data shows leading airlines operate with on-time performance in the mid-80% range. Kantar reveals only around 40% of consumers fully trust AI-driven decisions without oversight.