Industry Leaders at ITB Berlin 2026 Advocate for Front Desk-Free Hotels and Personalized Guest Experiences
💻 At ITB Berlin 2026, Wolfgang Emperger and Otto K. Lindner discussed a "front desk-less" hotel future. HospitalityX, managing eight properties across Germany, Austria, and Switzerland, is moving towards individualized brands. Their approach includes mobile check-ins at Düsseldorf's Zipper Hotel and maintaining traditional desks in the Black Forest resort. The emphasis is on harmonizing tech systems and investing in change management for a seamless guest experience, enhancing service and flexibility.
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