Watchdog bans hotel adverts over “misleading” prices
💸 UK, April-May 2025: The Advertising Standards Authority (ASA) upheld complaints against Accor, Booking.com, Hilton, and Travelodge for misleading 'from' prices. Ads overstated deals with limited room availability at the advertised rates. Accor was cited for £27 rooms at Ibis Budget Birmingham Centre. ASA's AI identified these ads, leading to their removal and future compliance orders. Companies acknowledged the issue, promising clearer pricing.
Share
