Emily Johnson

📊 In 2025, Knight Frank reported a 6% increase in leisure revenue per occupied room in UK hotels due to wellness initiatives. Major Wellness hotels achieve 108% higher TRevPAR than those without wellness features. Pre-arrival emails can boost conversion by 10.6%, as shown by Oaky's data. Social wellness events can earn $30,000 quarterly. Sleep tourism demand soars, with packages priced $60-$110. Nature-based activities grow, costing $65-$200 per session. Effective wellness offers can transform revenue streams for boutique hotels.

🏨 In 2026, at Marriott International headquarters in Bethesda, MD, She Has a Deal (SHaD) saw three former pitch participants return as hotel owners. The competition awarded $50,000 to Team Heir Development, graduates from Spelman and Penn State. Women make up 58.6% of the hospitality workforce but less than 2% of hotel owners are women of color. SHaD aims to narrow this ownership gap through training and mentorship, with notable deals including those by alumnae in Sedona, CA, and Stockbridge, GA.