Hotels Face Increasing Competition from Fast-Food Chains for Coffee Revenue, According to Project Café USA 2026 Report
☕ Nearly 48.9% of U.S. coffee consumers bought coffee from McDonald’s in the past year, as per Allegra World Coffee Portal’s Project Café USA 2026 report. Quick-service chains influence hotel coffee expectations; 71% of U.S. consumers value customizable beverages, with 29% willing to pay an extra dollar for added espresso. Essential for hotels is consistency: 68% say barista skill impacts quality. Modern equipment ensures uniformity, freeing staff to enhance guest experiences.
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