George Seli

7 min

Market Momentum: Brokers Project a Rise in Transactions This Year and Highlight Strategies for Sellers

🏨 2025 saw hotel transactions rise as interest rates stabilized, especially in secondary and primary U.S. cities. Transaction volume increased in Q3 2025, with a focus on properties under $25 million. Interest rates, expected to fall below 7%, influenced buying strategies. In 2026, market optimism prevails, with a strategic shift towards fundamentals over volume. Branding and performance trends shape valuations, while renovation decisions impact sale prices. Sellers should carefully assess timing, pricing, and renovation strategies to align with market conditions.

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4 min

Hilton’s 2026 Trends Report Investigates the Rise of the ‘Whycation’

🗺 Hilton’s 2026 Trends Report surveyed 14,000 travelers across 14 countries. 27% of business travelers seek solitude during work trips. 74% of travelers prefer trusted hotel brands, 48% cook meals on the road, and 77% explore local grocery stores. 71% of Americans plan to drive on their next vacation. 33% plan group trips for shared passions, and 73% traveling with children involve them in planning. 66% are influenced by parents’ hotel choices, with 52% exploring family roots.

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5 min

Year of Opportunity: 2026 AHLA Board Chair Liam Brown Looks Forward to Leveraging Advocacy Momentum

🏨 2026, America: Celebrating its 250th anniversary and hosting the FIFA World Cup, the U.S. hospitality industry, led by AHLA’s new board chair Liam Brown, expects a demand surge. Marriott International’s Liam aims to enhance owner-brand relationships and promote hospitality careers. Challenges like rising costs and AI impacts persist, while franchising remains a growth model. AHLA will intensify efforts against human trafficking, advocate policy-wise, and focus on workforce development, emphasizing leadership and opportunity expansion within hospitality.

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4 min

Green From the Ground Up: The Evolving Sustainability of Flooring Products Supports Hoteliers’ ESG Goals

📋 Hotels are partnering with sustainable suppliers for property design, focusing on responsible flooring choices. GREENGUARD Gold Certified and FSC-certified products are emphasized. Signature Flooring products meet low-VOC and other standards, contributing to healthful indoor environments. Sustainable flooring offers better durability and lower lifecycle costs, narrowing price gaps with traditional options. Woodura technology, using 1/10th the lumber, increases durability and ease of maintenance. Future trends include circular economy principles, lower embodied carbon, and multifunctional performance.

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1 min

Character, Community, and Convenience: Hideaway Inn Mt. Sunapee

🏖 Hideaway Inns opened its first hotel, Hideaway Inn Mt. Sunapee, at Mount Sunapee, New Hampshire. The brand plans 25 more hotels over five years. The hotel features frictionless tech with Revival Hotels’ Invisible Hospitality, allowing direct-to-door check-in. Unique guestrooms include Crosley record players, rainfall showers, and amenities from The Botanist and The Chemist. Public spaces offer shuffleboard, a kids’ retreat, and indoor recreation, alongside a 24/7 coffee bar and coworking space.

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