Market Momentum: Brokers Project a Rise in Transactions This Year and Highlight Strategies for Sellers
🏨 2025 saw hotel transactions rise as interest rates stabilized, especially in secondary and primary U.S. cities. Transaction volume increased in Q3 2025, with a focus on properties under $25 million. Interest rates, expected to fall below 7%, influenced buying strategies. In 2026, market optimism prevails, with a strategic shift towards fundamentals over volume. Branding and performance trends shape valuations, while renovation decisions impact sale prices. Sellers should carefully assess timing, pricing, and renovation strategies to align with market conditions.
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