RateGain's 2026 Report Highlights AI Search Impact on Hotel Bookings and Risks to Direct Website Conversions in APMEA
📈 India, 29th May 2026: RateGain Travel Technologies Limited (BSE: 543417, NSE: RATEGAIN) released The Direct Booking Friction Report 2026. The report highlights that hotels in APMEA are losing direct revenue not due to poor demand or pricing, but because of AI search reshaping hotel bookings. The report warns of increasing risks to direct website conversions across the region.
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