Upper House expands globally with new Bangkok residences
🏠 Swire Hotels rebrands The House Collective as Upper House. Properties in Hong Kong, Chengdu, and Shanghai are renamed Upper House, with future openings in Shenzhen (2027), Xi’an (2028), Tokyo (2029), and Bangkok (2030). Upper House Residences in Bangkok debuts in 2030, marking the brand's first residential project. The rebrand focuses on unscripted, personal hospitality, emphasizing local design and guest experience. Upcoming projects feature designs by Büro Ole Scheeren, Shigeru Ban, Snøhetta, and Foster + Partners.
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