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Posts by author

Isaac French

10 posts
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  • 2 min

Pruning Trees Transforms Personal Understanding of Balance and Design, Highlights Instinct Over Intellectual Approach

  • Isaac French
  • 22 April 2026
🌳 A year after planting, trees were pruned back to budding stubs. Over two winters, experts pruned again while others managed replanting and mulching tasks. Aaron, a Texas agrarian living in Idaho, assisted during a visit. He demonstrated pruning techniques on pear, peach, and apple trees, aiming for 3-5 main scaffold limbs. Breakfast was served at the pergola, but pruning became instinctive. The process emphasizes balance and creativity, illustrating that less can be more in tree design.
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  • 2 min

Will Guidara's Exceptional Hospitality Transformed Eleven Madison Park into World's Top Restaurant Through Unforgettable Guest Experiences

  • Isaac French
  • 13 April 2026
🍽 In Nashville, during the Unreasonable Hospitality Summit, I met Will Guidara, famed for elevating New York's Eleven Madison Park to #1 globally. Known for extraordinary guest care, he once impressed European foodies by serving a hot dog with Michelin flair. Another time, he orchestrated a surprise first dance for an eloped couple. His book, which I read a few years ago, resonated with my beliefs. The summit unfolded over two days, exceeding high expectations.
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  • 1 min

Entrepreneur Acquires 23 Acres in Madison, Virginia to Develop Hospitality Property Inspired by Texas Cabin Rentals

  • Isaac French
  • 6 April 2026
🌳 Remo read about a Texas entrepreneur who constructed seven rental cabins around a lake. Intrigued, he contacted the author for insights into the Live Oak Lake project. Despite initial hesitation, the author engaged with Remo, who became the first student of the Experiential Hospitality Masterclass. Remo later acquired 23 acres in Madison, Virginia, comprising five lots owned by siblings, to pursue his hospitality dreams.
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Janice Stitzer Opens Front Country Micro-Resort in Colorado Rockies, Achieving $2.3M Appraisal with $300K Investment.

  • Isaac French
  • 31 March 2026
🏖 Janice Stitzer, north of Denver, Colorado, purchased 12 acres for $111,000, sold five acres for $70,000, and built a property for $350,000, appraised at $600,000. She earns $20,000/year with zero investment. She planned a one-acre, seven-cabin development, costing $300,000. Financed via loan-to-value, she sought a $2.3M appraisal, which came back at $2.7M. The new Front Country Micro-Resort is now open.
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  • 2 min

Texas-Based Micro-Resort Raises Up to $1 Million Through Innovative Pre-Booking Strategy Without Losing Equity

  • Isaac French
  • 24 March 2026
🏡 Isaac and Helen plan to build a Nordic-inspired micro-resort in Texas, two hours from a metro area. They spend $10,000 on planning and use Meta ads to attract interest. Initially, they ask for a $1 deposit, increasing to $50 after 30 days, qualifying leads at break-even costs. Within 2-3 months, they secure hundreds of $50 deposits. The pre-booking window opens 12-15 months prior, leading to $1,000-$2,000 deposits, raising up to $1 million without losing equity.
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  • 2 min

Designer Releases 30-Minute Personal Documentary Capturing Family Life on Farm for Future Generations

  • Isaac French
  • 18 March 2026
🎥 A few months ago, a dream to tell stories on film was rekindled when the narrator, living on a farm, picked up a new camera and started filming daily life. Despite the footage sitting idle for a while, it was edited into a memento for the future. The completed film, over 30 minutes long, captures life, work, and family. It provides an intimate glimpse into their lifestyle, created for reflection and sharing.
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Filmmaker Isaac French Reflects on Creative Process and Personal Growth Amid Challenges of Upcoming Video Release

  • Isaac French
  • 10 March 2026
📹 Isaac French is 50 hours into a video project initially expected to take 10 hours, aiming for a Saturday release. He fought procrastination for months. A miraculous recovery of a 4-year-old relative from drowning last week brings gratitude. French's mother-in-law witnessed current Israel-Palestine tensions while in Israel. The video project coincides with an important webinar and meeting, but a two-hour call with his uncle in Montana emphasized the importance of slowing down to notice life's details.
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  • 3 min

Worth the Wait

  • Isaac French
  • 23 February 2026
🏖 Eddie's 2022 real estate investment involved a $2,000,000 property. After a $25,000 legal battle, he purchased it for $800,000 in December 2023 with a $75,000 seller credit. He financed $561,000 at 8.5% interest and $187,000 in construction loans. By July 2024, he renovated five cabins for $280,000. In 2025, with all ten cabins operational, he achieved 95% occupancy, $330,000 revenue, and $100,000 net cash flow. A 2025 refinance valued the property at $2,000,000, yielding $1.2M, and $253,000 back to Eddie.
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I Made My First Film (in secret)

  • Isaac French
  • 4 November 2025
A few months ago, I had the idea to make a short film for Helen to celebrate our fifth wedding anniversary. It became a secret obsession. Diving into a new…
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Evening Rides & Old Memories

  • Isaac French
  • 1 October 2025
We ride all the way to the homestead where I grew up, about a mile away. Memories flood me every time I get near. The gardens we grew. The backyard…
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