SiteMinder Expands Platform with AI Capabilities, Partnering with DirectBooker to Enhance Hotel Distribution Network
💻 SiteMinder, connecting 53,000 hotels across 150 countries, announced AI-driven platform expansions. These include Demand Plus and Channels Plus, supporting AI pathways like ChatGPT. DirectBooker is an inaugural AI demand partner. SiteMinder's Changing Traveller Report 2026 reveals 80% of travelers want AI during booking. With 2.5 million rooms and 300 million room nights annually, SiteMinder positions hotels for AI-era distribution, enhancing visibility and booking through AI-driven pathways.
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