Posts by author

Jennifer Hill

2 posts
View Post
  • 3 min

U.S. Hotels Face $2.3 Billion Revenue Capture Loss in 2025, Highlighting Critical Talent Shortage in Hospitality

💸 U.S. hotel RevPAR reached $99.47 in 2025, up from $87.50 in 2019. However, revenue capture fell to 79.22% in 2025 from 80.33% in 2024, leading to a $2.3 billion loss and a $29.2 billion drop in asset value. There is a shortage of skilled professionals to handle this, as traditional hospitality training doesn't attract data-literate individuals needed to address these challenges. Promotional bookings rose 19% in 2026, while full-rate bookings fell 5%.
View Post
Share
View Post
  • 3 min

U.S. Hotel Loyalty Program Bookings Reach 58% in 2026, Up from 51% in 2019, According to Kalibri

📈 Loyalty demand share in U.S. hotel room bookings reached 58% in the first half of 2026, up from 51% in 2019, with Brand.com bookings at 29%. Loyalty member rate bookings rose 19% year-over-year by early July. Total room night demand increased by 2%, and average daily rates climbed 6% through July. OTA and government bookings rose 2%, corporate bookings 1%, while rack/BAR rates fell 5%, and group bookings decreased 2%.
View Post
Share