How Pacifica Hotels Is Boosting Profitability by Cutting Costs, Not Corners – Scott Roby, Pacifica Hotels
💸 Scott Roby, president of Pacifica Hotels, aims to enhance hotel efficiency despite challenges like rising costs and muted revenue growth of -1% to 2.5%. With nearly 30 hotels, primarily in California, Pacifica focuses on owner-operator alignment and tech-driven efficiencies. Labor costs are a concern, with Los Angeles considering a $30/hour minimum wage by 2028. Recent strategies have cut property insurance by 25%, and Pacifica's tech overhaul saved $1 million. Roby emphasizes domestic travel and unique guest experiences.
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