Forget Trends: How citizenM Redefined Hotels Around What Guests Truly Want – Hans Meyer
📌 Hans Meyer, the founding partner of citizenM and creator of Zoku, was featured on a podcast discussing innovation in hospitality. In 2003, he observed that hotels were indistinguishable except for brand names and colors. Meyer aimed to meet core needs like a good night's sleep, a great shower, and free internet, which was exceptional at the time. By starting with a white sheet of paper and focusing on specific guest desires, he created citizenM. Meyer emphasizes the importance of understanding the target audience's needs rather than following market trends.
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