RateHawk's Futurecast Highlights Gen Z's Impact and the Growing Demand for Travel APIs and Social Media Engagement
📈 Leaders from RateHawk, TikTok, Lufthansa City Center, Travelport, and MakeMyTrip discussed adapting to tech changes and market uncertainty at the RateHawk’s Futurecast. Gen Z is reshaping travel demand, with social media as a key engagement tool. APIs are crucial for travel distribution, with demand expected to grow. Emerging Travel Group is beta testing a Demand Shift tool for market insights. RateHawk celebrated its 10th anniversary, highlighting the need for embracing tech and human interaction in travel.
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