Scandinavian Airlines Reports Over 3% Revenue Increase Using Amadeus Air Pricing Optimisation Across Its Network
✈️ Scandinavian Airlines (SAS) implemented Amadeus Air Pricing Optimisation across its network, achieving a 3% average revenue increase. The AI-driven solution, applied to SAS's website and NDC-enabled channels, adjusts airfare prices in real-time based on demand. Erik Westman, SAS's chief revenue officer, highlighted its role in enhancing passenger experience and commercial performance. Maher Koubaa of Amadeus emphasized the system's ability to provide continuous pricing, replacing traditional booking classes, and boosting traveler confidence.
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