Kim Twiggs

📺 In 2026, research highlights that in-room entertainment significantly impacts hotel revenue strategies. **47% of guests** are influenced in their decision to return, **42%** in recommending the hotel, **39%** in choosing hotels, and **38%** in their willingness to pay more. Key preferences include streaming services (**34%**), large high-quality TVs (**32%**), and live sports (**21%**). Preferences vary by age, with younger guests favoring streaming and older guests prioritizing live TV. Hotels optimizing entertainment can leverage this as a revenue generator.

📺 In 2026, research indicates that 47% of hotel guests consider in-room TV and content when deciding to return, 42% for recommendations, and 39% for choosing between hotels. Additionally, 38% are willing to pay more per night for better entertainment. Key guest desires include streaming service access (34%), large screens (32%), and live TV (46%). Preferences vary by age, with under-50s favoring streaming and over-50s prioritizing live TV. In-room entertainment significantly impacts hotel revenue strategies.