New Research Shows 47% of Hotel Guests Influenced by In-Room TV for Return Visits and Recommendations
📺 In 2026, research indicates that 47% of hotel guests consider in-room TV and content when deciding to return, 42% for recommendations, and 39% for choosing between hotels. Additionally, 38% are willing to pay more per night for better entertainment. Key guest desires include streaming service access (34%), large screens (32%), and live TV (46%). Preferences vary by age, with under-50s favoring streaming and over-50s prioritizing live TV. In-room entertainment significantly impacts hotel revenue strategies.
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